UK: Jude’s launches low-sugar milk lollies

UK-based ice cream company Jude’s has launched Jude’s Little, a new range of low-sugar milk lollies targeted at children.

Claimed to contain 30% less sugar than regular lollies, Jude’s Little Milk Lollies are described as being made using 100% naturally- sourced ingredients, sweetened with milk and apple juice concentrate and enriched with vitamin D and calcium

Jude’s Little Milk Lollies are available as a pack of 8 X 35ml lollies in Vanilla, Chocolate and Strawberry varieties, at an RRP of £3 ($4.07).

“Little Jude’s milk lollies address the sugar concerns of parents, as well as deliver the health benefits of a fortified milk product with amazing taste”, commented Jude’s managing director Chow Mezger. “Little Jude’s takes kids’ ice cream from the treat occasion to an everyday option with lower sugar levels than many kids’ yogurts”.

Source: FoodBev