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Intersnack, the European snacks multinational, has announced it has acquired organic and plant- based food manufacturer Whole Earth Foods from health foods firm Ecotone.
Under Ecotone, the Whole Earth Foods brand has reportedly been expanding for the past 20 years in the nut butters and soft drink categories, making it one of the UK top peanut butter brands. Its organic peanut butter is also popular in countries such as Germany, Netherlands, France, Spain and Italy.
Mark Thorpe, CEO of Intersnack subsidiary KP Snacks, said: “Whole Earth Foods is a fantastic addition to our business, expanding our selection of delicious, healthier products. Known for its commitment to high-quality, nutritious food, Whole Earth Foods complements our portfolio of iconic brands and aligns with our sustainable business practices”.
Ecotone CEO Christopher Barnouin added: “This sale is an acknowledgement of Ecotone’s 22 years of sustainable growth with the Whole Earth brand, from a UK start-up to a leading European brand. The integration into KP Snacks will enable Whole Earth Foods to continue to invest and grow for the future”.
Source: Intersnack / Grocery Trader
