Loading tweets...
Swiss-based baby food, snack bar and spreads firm Hero has announced the acquisition of British plant-based food brand Deliciously Ella for an undisclosed amount.
Founded in 2016, Deliciously Ella offers crackers, snack bars, ready meals, biscuits, chocolate, dressings, spreads, pasta, kombucha and other products, available at leading grocery retailers
Hero said the acquisition would allow it to strengthen its position in the UK snack market, where it is already present with its Organix brand, specialising in organic foods and snacks for babies, toddlers, and children.
Commenting on the move, Hero Group CEO Rob Versloot said: “Our multi-year strategy has focused on bringing brands that fit within our core categories with the aim of fulfilling our mission to bring natural, healthy food to consumers. Deliciously Ella is a perfect fit for us, and we are particularly happy to have them on board”.
Deliciously Ella founders Ella Mills and Matthew Mills said: “Hero has brands all over the world and a proven track record in helping brands reach much greater scale. This is a transformational moment in bringing our natural, plant-based ranges to more people, both in the UK and abroad”.
Source: Hero Group / Deliciously Ella
