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Halewood, a UK wine and spirits specialist, has announced the acquisition of spiced rum brand Dead Man’s Fingers from Cornwall-based Rum & Crab Shack.
The deal takes Halewood’s premium rum portfolio to four brands. The firm also markets Rum Sixty-Six, Liverpool Rum and Sadler’s Peaky Blinder Spiced Rum.
Dead Man’s Fingers was created in 2015 as a blend of Caribbean rums, featuring notes of saffron cake, sweet Pedro X ice cream, caramel, vanilla, cinnamon, nutmeg and orange.
Commenting on the deal, Rum & Crab Shack founder Neythan Hayes said: “Halewood’s distribution structure will drive growth and allow more people to enjoy it as much as we do – this is what we’re really excited about”.
Describing the deal in a statement as a “timely move”, Halewood said: “[The company] has made great strides in the past few years to offer a range of products at various prices to the trade and consumers”.
Stewart Hainsworth, Halewood group chief executive, added: “Our business strategy of investing in premium artisanal spirits is paying huge dividends. We place great importance on the authenticity and quality of the brands”.
Source: Halewood / Rum & Crab Shack
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