According to the latest figures release by the Department of Health, UK drinks manufacturers and retailers are on target to achieve their agreement of removing 1 billion units of alcohol from the UK market by the end of next year.
The Department of Health report showed that the reduction in strength of some alcoholic drinks and the introduction of new “light” and lower alcohol drinks has removed 253 million units of alcohol from the UK market between the years 2011 and 2012. These figures represent a quarter of the 1 billion target set out in the 4 year plan.
Commenting on the results, Henry Ashworth, chief executive of the Portman Group and chair of the responsibility deal alcohol network said: “It is good news that producers and retailers have already removed 253 million units of alcohol from the UK market and are on track to remove 1 billion units by the end of 2015.
“This report shows the first year results of this four year pledge so it is important that we stay focused on continuing this industry-wide innovation.”
Source: Talking Retail