UK: Cow & Gate to launch Friends vegetable-based baby food range

Baby food manufacturer Cow & Gate is set to introduce a range of baby food pouches based on pureed vegetables.

Made with no added salt, sugar, additives or preservatives, the new product is designed to introduce nutrients to a baby’s weaning diet step by step, starting with vegetables and continuing gradually with the introduction of protein and carbohydrates.

Available in stores from January 2015, the range features four different stages: Beginner, Discover, Explorer and Friends Forever. A “starter pack” is available for an RRP of £2.79 ($4.2) and includes the four single vegetable varieties Cauliflower, Pea, Carrot and Broccoli. Each variety is also available as a single serve product.

Ruby Huang, brand manager, Cow & Gate Foods, commented: “Friends from Cow & Gate aims to highlight an important part of a babies’ weaning journey. We know that by encouraging vegetable intake during the weaning period, parents can establish healthy habits that last a lifetime. By the use of fun, vegetable characters, we hope that parents and babies learn to love veggies for life”.

Source: FoodBev / Convenience Store