Beechdean, a UK ice cream maker, has acquired the outstanding shares in fellow ice cream firm Lovingtons for an undisclosed sum.
Beechdean already held 50% of Lovingtons through a deal transacted in May.
Lovingtons is a manufacturer of ice creams that are sold through foodservice channels, to ice cream parlours and to the retail trade via wholesalers. Founded in 1997, it is described as “one of the most recognised names in the West Country with a range of creamy, dairy ice creams”.
Beechdean, a Buckinghamshire-based manufacturer of ice cream products, said its aim was to rapidly expand the Lovington brand in the West Country by building on the company’s “excellent reputation”.
“This move gives Beechdean a West Country stronghold as the Lovington’s Somerset Factory joins the other three AA BRC production sites – opening up a new authentic West Country production option for the ice cream industry”, Beechdean said in a statement.
Commenting on the move, Beechdean MD Andrew Howard Group said: “We have been working closely with Lovingtons and felt it was the right next step for Beechdean’s growth, both in brands and production capacities. We are a customer centric business and this means as a group we have much more to offer our growing client base”.
Source: Beechdean / Lovingtons
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