UK: Aldi launches ‘supermarket-first’ freezer-ready confectionery range

Aldi, the UK’s fourth-largest supermarket chain, has launched a range of hybrid chocolate treats under its Choceur private label.

The new Choceur Freeze Me Bites, priced at £2.29 ($3.11) for a 140g pack, are promoted as a ‘supermarket-first’ innovation. The bites can be consumed as standard chocolate or frozen for four hours to create a ‘choc-ice’ style snack. According to the retailer, the product features a chocolate shell with a creamy, ice cream-inspired centre and is available in Chilla Vanilla, Double Chilly Choc and Straw-brrrr-y varieties.

In addition to the bites, the retailer has introduced 160g Choceur Chocolate Bars in Movie Night and Cookie Dough varieties, retailing at an RRP of £1.79 ($2.43).

The move follows Aldi’s expansion of its own-label protein range in January. Aldi claims the launch provides consumers with a “versatile snack format” that requires no spoons.

Source: Aldi