UK: Aldi expands high-protein product range

Aldi, the UK’s fourth-largest supermarket chain, has significantly bolstered its own-label protein offering with a series of new product launches across its dairy, snack and frozen categories.

The expansion includes new additions to the Brooklea brand, such as Protein Chocolate Balls (£1.39 / $1.88), alongside Harvest Morn Protein Balls (69p / $0.94), which the retailer claimed have gained significant traction on social media. Other new entries to the portfolio include Gianni’s High Protein Ice Cream (£2.59 / $3.51), Golden Bridge Layered Protein Bars (£1.69 / $2.29), and Emporium High Protein Cheese (£1.99 / $2.70). For the breakfast occasion, the discounter has introduced Golden Bridge Protein Multigrain Hoops (£2.49 / $3.37).

Aldi stated that the range expansion aims to provide affordable, healthy options for consumers. The company noted that it expects to sell over 1.7 million protein yoghurt pots in January alone, following a reported 14% year-on-year increase in sales for its protein desserts and yoghurts.

Source: Aldi / ESM / Grocery Gazette