Global beer giant AB InBev, via its venture capital division ZX Ventures, has announced the acquisition of UK-based spirits producer company Atom Group for an undisclosed amount.
The deal will see AB InBev acquire Atom Group’s three business units: the online alcohol retailer Master of Malt, spirits distributor Maverick Drinks as well as spirits maker Atom Brands whose portfolio includes Ableforth’s gin and rum, The Handmade Cocktail Company and The Blended Whisky Company.
In a statement, Atom Brands said: “This partnership will allow us to move even faster towards our goals of sourcing and bottling the best whiskies, gins, and other spirits available anywhere, and distributing them to more people than ever before across the globe. The implications of this investment in terms of our ability to source and produce the world’s finest spirits really can’t be overstated – the resources, distribution channels and opportunities that are opened up by this deal are simply epic in scale.”
Commenting on the news, ZX Ventures e-commerce director Andy Logan said: “We loved the leadership team’s passion and enthusiasm for innovation and saw a really good cultural fit. We’re really excited about welcoming the Atom Group family into ZX Ventures and learning from the e-commerce expertise of the Master of Malt team”.
Source: Atom Brands