Thailand: Newly-formed V Foods launches RTD coffee under the Dao brand

A new RTD canned coffee is set to be launched in Thailand under the Dao brand, according to a report in Press Reader.

Available in Iced Classic Blend and Iced Long Black varieties, the product was launched by former Bangkok governor Apirak Osayodhin through a joint venue called V Foods (Thailand), a food and beverage company with registered capital of 10 million baht. According to sources, V Foods signed a memorandum of understanding with Dao-Heuang Group – the largest coffee producer in Laos – to secure the right to produce and distribute canned coffee under the Dao Coffee brand in Thailand.

The RTD canned coffee market in Thailand was reportedly worth 11 billion baht in 2014, a rise of 3.6% on 2013.

According to reports, V Foods is expecting to make total sales of 300 million baht this year, in addition to launching a further three new products.

Source: Press Reader / V Foods