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  • ABOUT
    • Gama
    • Our Network
    • Media
  • PRODUCTS & SERVICES
    • Gama Compass
    • Innovation & Insight Reports
    • Gama Field Services
    • Gama Market Entry
  • CATEGORIES
    • Food
    • Alcoholic Drinks
    • Non-Alcoholic Drinks
    • Household Care
    • Health & Beauty
    • Pet Care
    • Tobacco
  • STORE
  • NEWS & INSIGHTS
    • Global News
    • Insights
    • Magazine
  • EVENTS
  • CONTACT

Yamazaki Bakery

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Japan: Yamazaki Bakery and Mondelez end Nabisco brand tie up

February 24, 2016
-
Asia Pacific, Food, Manufacture & Distribution, Marketing

As part of a recent strategic shift, Japanese bakery firm Yamazaki Bakery has decided against renewing its licencing agreement with international food giant Mondelez International, under which it manufactures products under the Yamazaki Nabisco banner, according to a report in the Nikkei Asian Review The decision marks the end of a relationship dating back to the 1970s through which Yamazaki has produced goods for the Japanese market under brands such …

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