The latest innovation insight from Gama Compass MANCHESTER – 16th March 2018: This month’s Innovation Insight looks at the changing fortunes of the traditional white potato, as ‘healthier’ vegetable alternatives put down roots within the frozen chips category. Under the microscope is a product that introduces new vegetable options to the frozen ‘potato’ aisle: Aunt Bessie’s Rosemary & Sea Salt Swede Chips. Promoted as being “perfect when you fancy a change from …