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  • ABOUT
    • Gama
    • Our Network
    • Media
  • PRODUCTS & SERVICES
    • Gama Compass
    • Innovation & Insight Reports
    • Gama Field Services
    • Gama Market Entry
  • CATEGORIES
    • Food
    • Alcoholic Drinks
    • Non-Alcoholic Drinks
    • Household Care
    • Health & Beauty
    • Pet Care
    • Tobacco
  • STORE
  • NEWS & INSIGHTS
    • Global News
    • Insights
    • Magazine
  • EVENTS
  • CONTACT

Varum

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1 MIN READ

India: PepsiCo divests bottling operations in North India

November 19, 2014
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Asia Pacific, Non-Alcoholic Drinks

PepsiCo has divested its company-owned bottling operations in North India to its franchisee bottling partner Varum Beverages. According to a report in the Economic Times, the move forms part of a battle for market share in India with fierce rival Coca Cola. Chairman and CEO at PepsiCo India D Shivakumar is reported as commenting: “We are expanding our partnership with a strategic partner who understands the local market and has …

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