Teavana

Signalling an intention to diversify beyond the confines of coffee, Starbucks has exploited its recent acquisition of tea retailer Teavana to launch its first “tea bar” in New York City. The coffee giant previewed its latest venture with a demonstration of the concept including handcrafted teas, loose leaf tea, and tea-inspired foods, as well as the “unique tea bar”. Starbucks chairman, president and chief executive officer Howard Schultz stated: “As …