Sonoma Brands, a California-based private equity investor has announced the acquisition of Krave Pure Foods brand from The Hershey Company for an undisclosed amount. Dedicated to the production of protein snacks, Krave Pure Foods portfolio includes Krave Meat Cuts, Krave Pork Rinds, and most recently, Krave Plant-Based Jerky. According to sources, the company expects to accelerate innovation at the company, through the acquisition. Hector de la Barreda, president at Hershey’s-owned …
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Sonoma Brands
Sonoma Brands, “a one-of-a-kind consumer products incubator and venture fund” founded in January of this year, has announced the launch of a new line of “snackable marshmallows” sold under the name SmashMallow. Designed to “satisfy any sweet tooth on-the-go”, SmashMallow is promoted as a “premium ‘snackable’ marshmallow brand… created to redefine the sweet snack into a ‘better-for-you’, reduced guilt option for consumers who care about their health and wellbeing”. Additionally advertised as being made with …
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