Shiseido, the Japanese cosmetics giant, has announced the acquisition of MatchCo, a US-based firm that creates custom foundation shades based on the customer’s individual skin tone, through its regional headquarters and consolidated subsidiary Shiseido Americas. The firm said that the synergy of MatchCo’s innovative digital tools and its own R&D capabilities would help to enhance a business model that captures the major consumer trend of cosmetics customization. Founded in 2013, MatchCo lets customers scan …
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Japanese personal care giant Shiseido and Seven & I Holdings, one of the largest retail groups in Japan, are teaming up to launch a new skin-care brand called Sept Beaute. Aimed at women in their 30s and 40s, Sept Beaute is described as an “aroma body brand” and is designed to offer a pleasant scent based on Shiseido research into brain activity. It is described as being formulated with seven …
Tokyo-based cosmetics company Shiseido has developed a sunscreen technology that is claimed to amplify its protection through contact with water or perspiration. According to a company release, the new technology, called Shiseido WetForce, interacts with the minerals in water and perspiration. As part of its R&D approach, the company said that it had focused on the relationship between minerals, such as the calcium ions and magnesium ions in tap water, …
The Japanese high-end skincare and makeup company, Shiseido Co., is due to launch its ‘Za’ brand by the second quarter of the year on the market in India, according to Yu Okazana, Shiseido Corporate Executive Officer & Director of the Shiseido Board. The company plans to sell in 250 retail outlets by the end of the year. The Za brand is already sold in 12 countries across the world. “India …
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