India: ‘Za’ by Shiseido will be launched in the second quarter of the year

The Japanese high-end skincare and makeup company, Shiseido Co., is due to launch its ‘Za’ brand by the second quarter of the year on the market in India, according to Yu Okazana, Shiseido Corporate Executive Officer & Director of the Shiseido  Board.

The company plans to sell in 250 retail outlets by the end of the year.  The Za brand is already sold in 12 countries across the world.

“India is a strategic market for the company. Having been present since 2001, Shiseido aims to further strengthen its foothold with the entry of Za,” commented Yu Okazana, who also added: “Today, various factors like higher disposable incomes, development of modern urban lifestyles and increase in consumer awareness have affected buyer behaviour across the country. As a result, we see a larger demand for international brands in the country.”

Shiseido has over 100 brands in its portfolio and generates annual sales of over $7 billion across 121 countries.

Source: The Economic Times