Select Milk Producers

Coca-Cola, the soft drinks giant, has announced it has taken full control of the Fairlife dairy brand after agreeing a deal for the remaining 57.5% stake in the business from its joint venture partner Select Milk Producers. Fairlife came to prominence in 2014, when Coca-Cola announced it was entering the dairy sector with a new premium brand of ultra-filtered milk. Outlining the rationale for the move, Coca-Cola claimed that value-added dairy products had been growing …