Seedlip

Diageo, the UK based alcoholic drinks giant, has announced the acquisition of a significant majority shareholding in Seedlip, described as the world’s first distilled non-alcoholic spirit brand. Launched in 2015 by Ben Branson “to solve the dilemma of ‘what to drink when you’re not drinking’”, Seedlip comes in the varieties Spice 94, Garden 108 and Grove 42. Diageo first invested in Seedlip in 2016 as part of its Distill Ventures …