French frozen food retailer Picard has announced plans to open 20 new franchise stores in 2023, incorporating the “Bienvenue en cuisine” (“Welcome to the kitchen”) concept unveiled by the retailer at the end of 2022. Picard’s “Bienvenue en cuisine” format is described as featuring a new reception and “entertainment island”, focusing not only on frozen products, but also other bulk products and kitchen accessories, and more diverse product lines encompassing …
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Picard, the French frozen food retailer, has made a definitive step into the Far East market with the opening of its first store in Japan, according to a report in Les Echos. Described as being located in an upmarket area of Tokyo, the new store has been launched in partnership with Japanese retail group Aeon, via a subsidiary called Aeon Saveur, and is reportedly a first step in a planned …
French frozen food supplier Picard has secured a tie up with Japanese retailer Aeon to stock popular items from its range in Aeon stores. Picard operates more than 1,000 stores, mostly in France, Italy and Belgium, and offers various ranges of private label frozen products including meat, fish, vegetables, bakery and desserts, using seasonal ingredients. A newly opened Aeon supermarket in the city of Hino is the first to stock …
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