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  • ABOUT
    • Gama
    • Our Network
    • Media
  • PRODUCTS & SERVICES
    • Gama Compass
    • Innovation & Insight Reports
    • Gama Field Services
    • Gama Market Entry
  • CATEGORIES
    • Food
    • Alcoholic Drinks
    • Non-Alcoholic Drinks
    • Household Care
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Olympic Brewery

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1 MIN READ

Greece: Carlsberg signs agreement to take over Olympic Brewery

November 18, 2014
-
Alcoholic Drinks, Europe

Denmark’s Carlsberg Group has set out to strengthen its position in Greece through a merger with Olympic Brewery, the third largest brewer in the country. The combination of Olympic Brewery’s local brand Fix withthe Carlsberg Group’s local power brand Mythos and international brand range will create a very strong product portfolio, Carlsberg said. “The Greek market offers interesting opportunities,” Carlsberg  CEO Jorgen Buhl Rasmussen commented. “The merger with Olympic Brewery …

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