Montevideo Refrescos

Montevideo Refrescos, Coca-Cola’s Uruguay bottler, has launched a new bottled water brand called Vitale. Commenting on the launch, Montevideo Refrescos marketing manager Tábata Imbriaco said: “Vitale reflects the company’s mission to develop new hydration options for consumers, offering quality products for all occasions. Good hydration promotes the development of good ideas and supports a healthy lifestyle”. Vitale “looks to promote the creative spirit that characterizes Uruguayans”, Ms Imbriaco added. Brand …