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Lactel

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1 MIN READ

France: Lactel launches milk drink targeted at young adults

February 12, 2015
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Europe, Non-Alcoholic Drinks

Lactel, a French producer of milk and other dairy products, has announced the launch of Milk’n Go, a new dairy drink targeting the young adult market. A blend of dairy ingredients, fruit puree and cereals, the product is designed as a snack or as on-the-go breakfast alternative, according to a report in LSA. Commenting on the launch, Etienne Verdier, Lactel sales director, said: “To kick start growth, it’s up to …

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