La Marque Du Consommateur

A new brand of milk – promoted as being created by consumers themselves – is set to be listed in Carrefour stores from this October, according to a report in LSA. Sold under the name C’est Qui Le Patron? (‘Who’s The Boss?’), the new milk is prominently stamped with the words “this milk pays a fair price to producers” and poses the questions: “What if we made the way we consume …