Mid Europa, a UK-based private equity firm, has announced it has sold the Serbian soft drinks business Knjaz Milos to a joint venture formed by food and drinks multinational PepsiCo and Czech water distributor KMV for an undisclosed sum. The fund acquired Knjaz Milos together with leading regional dairy and confectionery players Imlek and Bambi in 2015, and, capitalising on increased consumer demand for water and other drinks products, reportedly emerged as the …