Snacks firm Kind has entered into an agreement to acquire snacking company Nature’s Bakery. Terms of the deal were not disclosed. According to a company press release, the deal will accelerate Kind’s vision to build the foremost health & wellness platform as a separate business within Mars. Founded in 2011, Nature’s Bakery is a family-owned company created on a promise to “always deliver better-for-you snacks that taste as good as they …
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Kind
Kind, the snack firm in which Mars has a minority interest, has announced a major NPD push that will take the company into the chilled and frozen space, as well as expanding its range of ambient snacks. Describing the product roll-out as “its biggest innovation expansion ever”, Kind said all the new items would be made with a “nutrient-dense” food as their primary ingredient. In the frozen section, the company is launching Kind …
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