Irish Pride

Mayfair, a UK investment company, has acquired Irish bakery brands Pat the Baker and Irish Pride, according to a report in Just Food. The agreement was said to have been concluded through Ceres, Mayfai’sr holding company for its baked business, for an undisclosed fee. The two brands were previously owned by a company known as Azeda Unlimited. Pat the Baker and Irish Pride will join the Ceres portfolio alongside other major Irish bakery …