Ireland: Mayfair acquires Pat the Baker, Irish Pride

Mayfair, a UK investment company, has acquired Irish bakery brands Pat the Baker and Irish Pride, according to a report in Just Food.

The agreement was said to have been concluded through Ceres, Mayfai’sr holding company for its baked business, for an undisclosed fee. The two brands were previously owned by a company known as Azeda Unlimited.

Pat the Baker and Irish Pride will join the Ceres portfolio alongside other major Irish bakery brands such as Promise Gluten Free and Gallaghers Bakehouse, as well as the US brands Rudi’s Bakery and Three Bakers.

The acquisition of Pat the Baker and Irish Pride will reportedly help Ceres overcome manufacturing constraints and meet growing customer demand, in particular for the “fast growing” Gallhaghers Bakehouse artisanal bakery brand.

Source: Just Food