IFFCO Group

Gama spoke to Valeria Krynetskaya, Head of Plant-Based Venture THRYVE at IFFCO Group. What are the drivers behind consumers’ dietary choices in the Middle East? “At the moment, consumers are mostly looking to evolve their diet towards lower salt, lower sugar and free from to reduce their weight. An important factor in these choices in the GCC is the doctor or nutritionist who advises them what kind of diet to …