High Peak Brew

UK-based beermaker High Peak Brew has announce the launch of 0101, a new craft beer based on ‘big data’ that is claimed to offer the taste of “joy & optimism”. The result of a collaboration between the brewer, customer engagement company Hava Helia and technology firm IBM, the beer was reportedly developed by analysing the ‘happy’ moods of partygoers over the New Year season with the help of IBM’s Watson …