Gama spoke to Wedyan Alahmadi, Head of Marketing at Halwani Bros. Read this Industry Insight in the next issue of Gama News. What makes Gen Z so important, both globally and in Saudi Arabia? Gen Z today represents around 25% of the world’s population – that’s about 2 billion people – and their spending power is expected to reach $12 trillion by 2030. They are the first generation born …

