FAL Food & Beverages has entered the multi-million dollar Australian protein shake market with the launch of Hi-Pro Boost, a new “high performance” product range. Described as being high in protein, the product is also promoted as a fat burner, a metabolism booster and as rich in antioxidants. According to the company, it is “the only high protein drink combining all ingredients to achieve maximum protein synthesis”. Tim Xenos, CEO of …