Efuton

Teekanne, the Dusseldorf-based herbal tea firm, has announced its expansion into the Chinese market through a tie-up with leading tea e-retailer Efuton. The deal will lead to the launch and marketing of a special Teekanne tea range in China, the company said, with the aim of capitalizing on the strong growth in e-commerce and growing demand for Western brands in the country. Describing the partnership as a logical step in …