Efes Rus

Efes Rus has launched a new beer under its Zolotaya Bochka (‘Golden Barrel’) brand name that is reportedly designed to recall the Soviet era. Named ‘Shabalovskoe’, the beer is described as being made according to a traditional recipe from Soviet times. The design of the bottle and the label, developed by a branding agency, is aimed at evoking a sense of the early twentieth century. According to the manufacturer, the …