Cora

Carrefour France and Cora / Supermarches Match have announced the signing of an agreement which will see the two retail chains enter into a cooperation arrangement on purchasing. Cora France operates 59 hypermarkets, mainly in the northern and eastern regions of France and generated revenues of €5 billion in 2013. Supermarches Match has 140 supermarkets, also in northern and eastern France, and has annual revenues of around €1.2 billion. The …

Cora is trialling a new hypermarket concept placing greater emphasis on in-store promotions and discounting. Promoted with the slogan “lowest prices in the region,” it highlights in-store promotions by grouping them together in a dedicated aisle. The idea has been unveiled  at Cora’s site in Hornu, Belgium. Using ground floor lighting, a colour code indicates the various types of promotional activity: blue for discounted products, yellow for falling prices, and …