Colruyt, a Belgian supermarket chain primarily focused on discount retailing, is opening a new ‘deli’ concept store with the aim of showcasing quality artisanal produce. According to De Standaard, the store, named ‘Cru’, will not have a discount focus and will instead replicate the feel of a farm shop – from the rustic ‘farm’ styling through to the layout: the space is primarily given over to fresh food departments such …