Coco Vodka

This week Gama explores a new product called Coco Vodka, a flavoured alcoholic beverage (FAB), that illustrates the continuing prominence of coconut water in product innovation. Launched in 2014 in Australia, Coco Vodka is a premixed spirit drink blending triple-distilled vodka and “the fresh water from young coconuts”. Available in an original version as well as varieties flavoured with pineapple and guava, the drink seeks to draw heavily on the …