Celsius Holdings

Celsius Holdings, the global drinks firm, has announced it has finalised a definitive agreement to acquire functional brand Alani Nu for $1.8 billion, inclusive of $150 million in tax assets. “This strategic transaction will merge two rapidly expanding brands within the U.S. energy drink market, creating a leading better-for-you and functional lifestyle platform that is poised to capitalize on the rising consumer preference for zero-sugar beverages”, the company said in …

PepsiCo, the leading US consumer goods firm, has announced a distribution agreement and the acquisition of $550 million stake in energy drink company Celsius Holdings at the price of $75 per share, corresponding to 8.5% ownership of the company. Celsius is a US global consumer packaged goods company that produces lifestyle energy fitness drinks. With this agreement, PepsiCo will become the preferred distribution partner globally for Celsius Holdings and will support …