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  • ABOUT
    • Gama
    • Our Network
    • Media
  • PRODUCTS & SERVICES
    • Gama Compass
    • Gama Field Services
    • Gama Market Entry
  • CATEGORIES
    • Food
    • Alcoholic Drinks
    • Non-Alcoholic Drinks
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  • NEWS & INSIGHTS
    • Global News
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Casamigos

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USA: Diageo acquires tequila brand Casamigos for $1bn

July 3, 2017
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Alcoholic Drinks, Mergers & Acquisitions, North America

Global beverage giant Diageo has confirmed the acquisition of Casamigos, a “super-premium” tequila brand for $1 billion. Casamiro was founded in 2013, and is described by Diageo as the fastest growing tequila brand in the US, increasinb sales by 54% over the last two years. The transaction, where is expected to close in the second half of 2017, values the company at up to $1 billion. Diageo will pay $700 …

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