Britvic, the UK-based soft drinks firm, has announced that it is proposing to close its manufacturing site in Norwich, UK , “following a detailed review of our manufacturing sites and distribution network”. The firm said the closure, which is set to take place “towards the end of 2019”, would “improve the efficiency and productivity of our manufacturing operations”. Production of Robinsons cordial and Fruit Shoot children’s soft drinks are to …
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Global soft drinks giant Britvic has decided to acquire Brazilian juice company Bela Ischia for £54.5 million ($66.9 million) in order to expand its presence in Latin America. The deal is set to conclude at the latest by the end of March of this year. Bela Ischia produces and sells RTD juices, frozen fruit, liquid concentrates and powder concentrates. Its products are principally available in the regions of Rio de …
Soft drink giants Coca-Cola, Ambev and Britvic have all showed preliminary interest in buying stakes in Brazilian juice producer Natural One, according to sources quoted in Reuters. Natural One, founded 10 years ago by Ricardo Ermírio de Moraes, has hired the investment banking unit of ABC Brasil to advise it on the transaction, sources said. In addition to the three FMCG firms, at least three investment companies, one of which …
The London-based drinks firm Britvic has reported its preliminary financial results for the fiscal year ended 28th September, posting Group EBIT of £158.1 million ($249.5 million), up 17.6% , and revenue growth of 2.4% to £1,344.4 million (2,121.9 million). For the new financial year, the company expects operating profit between £164 million and £173 million ($259 million and $273 millino), underpinned by strategic cost-saving initiatives. Last year cost savings came …
Britvic, the British soft drinks company, is set for expansion into Asia by launching its products in 25,000 stores in India over the next three months, the Economic Times reports. Britvic will reportedly begin by introduced its top-selling product Robinsons Fruit Shoot in ten Indian cities to compete with local company Dabur’s Real brand of fruit juice. It is said to be in conversations with both independents and large retail …
Britvic has entered the market for ‘water enhancer’ products with the launch of its new brand Robinsons Squash’d. Sold in ‘pocket-size’ bottles, the product is being and is targeting out-of-home drinking occasions. Accordingly the top of the pack is designed to fit on the neck of a standard 500ml bottle of water, allowing consumers to add the concentrate on-the-go without spillage. The product comes in 66ml bottles that stand at …
Britvic soft drinks is to introduce a new on-pack promotion for its Robinsons Fruit Shoot drink in partnership with video game phenomenon Angry Birds. In a deal agreed with Rovio Entertainment, creator of Angry Birds, the new promotion offers consumers the opportunity to play an exclusive adventure puzzle game called Angry Bird Skills. The deal is a first in the UK between Angry Birds and a beverage brand, Britvic claims. …
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