Bright Foods

A number of leading firms in the global breakfast foods market are eying up British cereal maker Weetabix, according to a report in The Telegraph. Oriental FMCG giant Bright Foods bought a majority stake in Weetabix in 2012, but so far the UK’s second biggest cereal brand has failed to conquer the Chinese market, the report continues. The company has reportedly hired banking firm Goldman Sachs to advise it as …