BFit Brands

Rocky Mountain High Brands, a lifestyle brand management company, has announced the total acquisition of BFit Brands, maker of whey protein and energy drink FitWhey. FitWhey is described as being a naturally sweetened, flavoured and coloured water-based protein drink that combines quality whey protein isolate with caffeine and vitamin B. Designed to “maximize performance”, the beverage is made with nine ingredients and comes in Berry, Lemonade, Orange Cream and Grape …