Amadori, the Italian meat specialist company, has announced its acquisition of the plant-based protein firm Unconventional from Granarolo. Unconventional is an alternative meat business based in Italy. Its product portfolio comprises plant-based meat alternatives, including frozen burgers, sausages, meatballs and fillets. The brand is a market leader in the Italian alternative meat sector and has established a presence in several European markets. Amadori stated that the transaction aligns with its …


