Spain: Tostaderos Sol de Alba launches microwaveable sunflower seeds

Tostaderos Sol de Alba has unveiled a new variation on the classic sunflower seed snack ‘pipas’ in Spain – Tostaderos Sol de Alba Calentitas.

Promoted with the slogan “A new way to enjoy your favourite snack”, Tostaderos Sol de Alba Calentitas is designed to be heated in the microwave for two and a half minutes, after which they can be served hot for a ‘freshly roasted’ experience.

The product was reportedly developed in partnership with Spanish firm Sigma Biotech, a specialist in biotechnology services for the food industry.

Tostaderos Sol de Alba Calentitas is being released in three versions: Peeled, identified by a green design, Salted, with a red design, and Lightly Salted, which features a blue design.

Source: Financial Food / Sweet Press