Spanish dairy firm Pascual has set up its first manufacturing unit in Africa, producing and marketing milk for the Angolan market.
According to an article in Revista Inforetail, the move is part of company plans to nearly triple its international turnover over the next three years.
Pascual is said to have been operating in Angola for more than 25 years via an export model and currently has market share of 50% in its segment.
Tomás Meléndez, international director at Pascual, said: “Our 25-year presence in Angola with yoghurts has exceeded our own expectations. We are already leaders in this segment and we are determined to set the standard in dairy and to continue opening new lines of business”.
The company will begin producing UHT milk as well as powdered milk, launching 19 new SKUs. The company’s stated aim is to become the market leader in dairy in Angola in the coming years, reaching turnover of €100 million ($106 million) through a partnership with Refriango, the leader in the Angolan beverage market.
Source: Revista Inforetail