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Grupo Apex, a Spanish producer of crisps and savoury snacks, is acquiring Valencia-based crisp maker and Aitana brand owner Papes Safor, according to a report in Sweet Press.
“Papes Safor is a family company founded in 1992 that specialises in the manufacture of high quality crisps and snacks”, Grupo Apex said in a statement. “It shares with Grupo Apex an emphasis on careful selection of raw materials for use in its snack products”.
Alongside traditional crisps, Papes Safor produces a broad range of savoury snack products including onion rings and extruded snacks. Grupo Apex said the acquisition of Papes Safor would support its goal of achieving revenues of €75 million ($93 million) in 2018.
Commenting on the launch, Grupo Apex managing director Santiago Sala said: “Papes Safor operates a factory in Miramar, near Valencia, producing high quality products, and, in Aitana, owns a brand that is rooted in its local market and has an established commercial position. This acquisition, as well as providing commercial, sales and logisitical synergies, will allow us to instil a handcrafted quality into our own crisp lines and enable us to continue driving growth in the sector”.
Source: Sweet Press / Papes Safor
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