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Spanish snacking firm Grupo Apex has announced the acquisition of popcorn brand Pop Up from Grupo Bimbo for an undisclosed sum.
Grupo Apex said it had also signed a long-term agreement that grants the exclusive distribution in Spain, Portugal and Andorra for the Eagle nuts brand.
“Both operations, which are added to the recent acquisition of the Catalan manufacturer of vegetable chips Viube Foods, are part of the strategy of accelerated growth and diversification in sales channels and product families that Grupo Apex has been developing for a decade, completing its ninth corporate operation, and which will continue despite the very negative current cost situation”, the company said in a statement.
In addition to expanding its portfolio of brands and businesses, the company will also invest in improving productivity and increasing production capacity in its factories to respond to sales growth, Grupo Apex said.
Source: Grupo Apex
