South Africa: Waitrose confirms export deal

Waitrose has announced its first export deal in the African continent, making over 250 of its private label groceries available in Food Lover’s Market stores in South Africa, Talking Retail reports.

The retailer said a variety of products would be exported including shortbread, muesli, risotto and pasta, ice cream, sorbets and own-brand wines from France, Italy and Portugal.

David Morton Waitrose Business to Business director said, “To be exporting to six continents is a landmark moment for us.”

“South Africa’s economy is growing and we’re very pleased to be working with Food Lover’s Market to meet the rising demand for cosmopolitan flavours among their customers.

“We’ve been working closely with farms in South Africa through the Waitrose Foundation for nearly a decade so it’s fantastic to be exporting to the country as well as importing its produce.”

Waitrose exports reportedly grew by nearly 30% in 2013, with popular items including teabags, biscuits, crackers and marmalade.

Source: Talking Retail