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Unilever, the global consumer goods giant, has expanded its home care manufacturing capabilities in Saudi Arabia with the inauguration of a new production line for its Omo liquid detergent brand at its Jeddah facility.
The new state-of-the-art line has been installed at the Binzagr Unilever Limited (BUL) factory and will serve as a key regional export hub. According to the company, over 50% of the new line’s output is allocated for export to markets across the Middle East, with the Jeddah hub now serving more than 26 countries across five continents. The facility produces a specialised Omo Liquid formula engineered for regional conditions, including performance optimisation for local water qualities and specific garments such as abaya fabrics.
Ali Fuat Orhonoğlu, general manager of Home Care for Unilever Pakistan, Turkiye, GCC and Bangladesh, commented: “Our investment in advanced technologies and sustainable production to produce our much-loved OMO Liquid detergent in Saudi Arabia reflects how we are rethinking manufacturing to support the country’s next phase of growth. We are prioritizing embedding advanced technology and building resilient local supply chains to service the region from our hub in Saudi Arabia”.
The Omo expansion follows the opening of new deodorant stick production lines for its Dove and Rexona brands at the same Jeddah site in September 2025.
The new line also supports Unilever’s sustainability goals, utilizing biodegradable ingredients and recyclable polyethylene (PE) bottles.
Source: Unilever / Trendtype
